6/30/2023 0 Comments Stix golf clubsYou don’t take up the game, buy affordable clubs and trot out to Pebble Beach or Whistling Straits unless you want to get drilled in the back by golf balls from the angry foursome behind you. There was a method to that idea as it’s safe to assume the customers investing in Stix are not going to grab their beginner clubs-even handsome examples like these-and head out to an elite, PGA Tour-level track. Stix Golf Clubs Review: How We Tested Stix Golf Clubsįor our test of Stix Golf, we took on a 14-club set with stiff flex graphite shafts, hitting them at the range and through a few rounds of municipal golf course play. More advanced players taking on the game with $5,000 clubs need grips that are adapted to their individual games, but these thinner Stix grips work well enough as you work through every motion. Stix can’t compete with that kind of materials science and maintain their MSRP purchase point, but the ingredients they do use are legitimate and more than adequate to make effective golf equipment.įrom the driver to the irons and wedges, each Stix club includes a basic, textured golf grip comparable to the entry level wraps you can seek out from Golf Pride, Lamkin or Superstroke. There are manufacturers out there using patented polymers such as PXG and extreme high-end club makers putting gold and titanium into their equipment such as Honma. That method is not far removed from the more expensive basic sets from long-standing manufacturers that have been on the scene a lot longer than Stix. The club heads are made of titanium (driver) and steel, or cast steel for its irons. Stix Golf Stix Golf Clubs Review: How They’re MadeĪll Stix clubs arrive with graphite shafts available in three levels of flex and five length variations. It gets harder each time to double it, so we’ll get a little more conservative, but we love the challenge.Stix Golf makes necessary accessories for its beginner clubs, including the Stix Stand Bag. “We’ve seen 100% growth quarter over quarter all year. “I set crazy goals and my team has hit them,” Coyne said. Indeed, it’s already been an eventful first year for Stix and Coyne, who acknowledges he had big expectations from the start. founder Gabe Coyne said they're also trying to activate people who typically don't buy golf clubs or perhaps haven't made a purchase in years. Stix isn't just looking to steal market share from existing golf equipment companies, company. There have been ongoing talks with several retailers – both general and sports – about placing product in stores and Coyne sees opportunity for connecting to Stix’s prime 18-to-30 age demographic more broadly. and Australia) and beyond its original direct-to-consumer model. (running pilot programs in Canada, the U.K. “We also want to put a GPS tile on every shipping container that’s out and about, because of everything that’s going on,” Coyne said.Īs for future growth, Stix is looking outside the U.S. He “climbed back in a cave” and created software that tracks the process from the original purchase to the shipment from the supplier and tells customers what their estimated shipping times are. Supply chain problems have plagued most of the major golf equipment brands, with a lack of existing inventory, constraints on overseas manufacturing, shipping backlogs, labor issues, and a general shortage of many raw materials.įaced with shipping cancelations, delivery issues and an internal consumer communications challenge, Coyne turned to his roots. That’s our big hurdle right now: get ahead on inventory so we can ship stuff to people the next day.” We promised things that were promised to us, and then things became moving targets so we got a lot of fall-off. “But even that’s been a challenge because we’ve overproduced demand, and then underdelivered on our shipping timing estimates. And nobody knows about us unless we tell them about us,” said Coyne, who’s built an impactful social reach on a number of major digital platforms. With larger companies, they have to keep up with what’s already been there, but we have to pace our demand a little bit. “As a new company, we kind of control the demand. So, it’s a been a crazy year of learning. “A year in, we’ve bounced through a couple different suppliers, and figured out a lot of things with air freight versus sea freight. “We’re still trying to figure out what’s real,” Coyne said. Even so, this year of growth and opportunity for a newcomer in the golf equipment space has also been one of change and challenges. Stix GolfĮntering the holiday season, Stix has seen its sales double each of the first three quarters in 2021. The Stix putter in matte black, the color scheme for the entire line of Stix clubs.
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